HubDuck Empathetic CMO

The Empathetic CMO

Know-how

To keep the brand promise, its very important for marketing professional to have empathy for the customer.

1. Put yourself in customer shoes and understand their problem. Use online penetration data analytics and modelling. 

2. Communicate customers agenda, and not your own (Generally the own agenda involves increase in sales)

3. Have a narrow brand promise, and ensure your brand fulfills its to the best (Ex: Overnight delivery by Fedex)

4. More Personalisation and lesser communication

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