HubDuck Vitality Quotient of Maggi

Vitality Quotient for Maggi

Know-how

A couple of years ago, Maggi faced a challenging food safety crisis that disappointed customers who considered Maggi part of their routine eating habits. Maggi confronted the challenge, reformulated the product and bounced back. However what helped them the most was the ‘BRAND MAGGI’. The Vitality Quotient (VQ) calculated by MB shows why Maggi is such an iconic brand.

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