When Kellogg’s first entered India in 1994 it wanted the Indian consumer to change its traditional habits of having hot breakfasts like Idli, Dosas, Paranthas, puris poha and so on.
Kellogs applied India specific startegies to win 60-65 per cent of India’s breakfast cereal market.
1. Innovative marketing and brand-building (Ex. packaging, school connect program, indian mummy in ads etc)
2. Localised the entire raw and packing material requirement, saving import duty
3. Customizing products for India (Ex: Iron Shakti and Calcium Shakti)