Though video on digital platforms is on the rise, good old television continues to score in terms of penetration and has large headroom left to fill.
As per the latest BARC survey, India now has 197 million TV homes, up from 183 million in 2016. Individuals with access to television has gone up to 835 million (smartphone penetration in India is still 300 million)
Why TV would continue to grow?
- TV is extremely affordable these days
- Rural electrification is on rise
- Cable connection ( 120 per month) comes with 100+ channels