McDonald’s Open at Night
Excellent ideation. Just 2 lights and job done.
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Excellent ideation. Just 2 lights and job done.
Continue ReadingThis ad by ‘Stayfree’ is perhaps the most clutter free ad I have ever seen. Yet it clearly communicate the message. Few would not agree with this kind of creative, especially when there is a lot of BTL spend associated in amplifying the creative .
Continue ReadingExcellent activation with mobile charging points. Clearly Communicate the idea that the energy drink will give you back the energy.
Continue ReadingI understand that BFSI is a regulated sector, and there are T&Cs those are important. But what is the sense of putting everything on a billboard? What is the message that the ad is trying to communicate? Companies should definitely revisit their creatives before pouring in Lakhs behind wrong outdoor.
Continue ReadingNow 420-430 million people consuming the Internet in India. 200-235 million are consuming the Internet in local languages. 175 million users consuming the Internet in English Future (3 years from now) 750-800 million people would consume internet 600 Million people would consume internet in their local language Nine out of every ten new internet users […]
Continue ReadingThough video on digital platforms is on the rise, good old television continues to score in terms of penetration and has large headroom left to fill. As per the latest BARC survey, India now has 197 million TV homes, up from 183 million in 2016. Individuals with access to television has gone up to 835 […]
Continue ReadingHotstar did a banner campaign to promote ‘On air with AIB”. In reply to that, Netflix did a banner campaign in the same style celebrating the 57th Birthday of Kevin Spacey (from House of Cards). Personally, I loved the desi avatar for Spacey-ji :
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