Category: Know-how

By tying NPS and the accompanying feedback to spending behavior, Walmart was able to identify pain points and opportunities that have real effects on revenue. For example: Customers who are greeted by a sales associate spend 18% more than those who are not greeted. Customers who are assisted by a sales associate spend an average […]

To keep the brand promise, its very important for marketing professional to have empathy for the customer. 1. Put yourself in customer shoes and understand their problem. Use online penetration data analytics and modelling.  2. Communicate customers agenda, and not your own (Generally the own agenda involves increase in sales) 3. Have a narrow brand […]

Baba Ramdev stole the thunder at ‘Goafest 2018’. The Baba spoke for nearly 90 minutes at the industry conclave having 1000 plus senior marketing executives from top MNCs and Ad agencies. How did he do it? How can others do this? 1. Have control over the language you speak: It’s regardless of what language you […]

Just type ‘Email Marketing Rules’ in Google and at a flash you will get millions of articles. You will read few, analyse fewer and probably implement none. Its quite true that everyone figures out their own rule for email marketing. I have my own RULE 1: Treat Customers as human and not as mere email […]

Post LGBT Rights Act 377 was passed by Supreme Court of India, Zomato came up with this tweet. What strategy went behind this post? 1. Section 377 was trending on social media, so an association with the same propelled the reach 2. Its quirky, hence increases chances of virality 3. Zomato has taken a stance […]

Skyscanner Singapore was waiting for Apple to reveal their latest flagship phones to the world. Skyscanner was not waiting for the phone, but for the price. As expected iPhone XS, XS Max and XR were super expensive. Skyscanner decided to take advantage of the price and launch its “Epic European trip @$1,443” campaign. The ad […]

While the eCommerce companies like Amazon & Flipkart were busy preparing for Dussehra sales, the merchants selling their products were busy improving their product SEO using ‘power keywords’. A simple potato slicer had keywords like ‘Fat Free’, ‘Low Calorie’, ‘Microwave Oven’, ”Baking Tool’ and what not, all listed against its name. These are typical techniques used by […]

MTV Youth Survey Your one stop guide to understanding Millennial in India Conducted and released in 2017. Very handy in developing marketing and communication strategy for products related to millennial http://www.indiantelevision.com/banner/mtv.pdf