HubDuck what ads are working

What kind of advertisement are working these days?

Based on the entries for Cannes Lions 2018, we can form a list of advertisement that can work today 1. ‘EMOTION-LED‘ campaigns continue to account for the main creative strategy in more than one fifth of shortlisted papers 2. ‘PURPOSE-LED‘ campaigns contributed 17% of shortlisted papers 3. ‘HUMOUR-LED‘ campaigns became a more popular creative strategy […]

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