Brand Marketing- The biggest challenge for SMEs

High cost of brand investment is the key internal and external challenge faced by SMEs in Malaysia, according to the latest survey by BIZSPHERE Brand & Marketing Group (BIZSPHERE). Titled “Maximising Brand Potential for Malaysian SMEs”, the study shows that “high cost of brand investment” is a challenge for SMEs, in bringing their brand to […]

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Instagram Menu from McDonald’s

While the entire world if talking about omnichannel, OOI (Online Offline Integration), AR-VR and other buzz words, McDonald’s smartly integrated Instagram APIs to its restaurant menu. What is the integration? Instagram Menu integrates social networks with point of sale. It uploads the photos of people eating McDonald’s on Instagram on to restaurant menu boards.   […]

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How do you choose the colour for your logo / website/ brochure/ creatives?

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. There is no cast-iron guarantee that using specific colouration will assist you in achieving success with your brand strategy, there are certainly strong parallels between colour and brand perception across product […]

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