HubDuck Why FMCG disrupter 'Patanjali' is struggling for Growth

Why FMCG disrupter ‘Patanjali’ is struggling for Growth?

Patanjali which was growing at nearly 100 per cent year-on-year, taking its turnover from around Rs 2,000 crore in 2014 to Rs 10,000 crore in 2017, remains flat 2018.  The drop in revenue is primarily because of  1. Consumer Fatigue: No incremental growth in high selling product like Toothpaste & Ghee.   2. Competition: FMCG companies […]

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