HubDuck what ads are working

What kind of advertisement are working these days?

Based on the entries for Cannes Lions 2018, we can form a list of advertisement that can work today 1. ‘EMOTION-LED‘ campaigns continue to account for the main creative strategy in more than one fifth of shortlisted papers 2. ‘PURPOSE-LED‘ campaigns contributed 17% of shortlisted papers 3. ‘HUMOUR-LED‘ campaigns became a more popular creative strategy […]

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How do you choose the colour for your logo / website/ brochure/ creatives?

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. There is no cast-iron guarantee that using specific colouration will assist you in achieving success with your brand strategy, there are certainly strong parallels between colour and brand perception across product […]

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